A logo is the trademark of the brand, it is a central branding tool and a basis for the graphic language of the brand.
The purpose of the logo is to represent the brand and differentiate it from the competition. The logo unites and summarizes within it the values, image, and character of the brand, and it is intended to serve the brand for many years.
A professional and quality logo design is required to be original, customized, unique, simple, accurate, clean, and memorable.